Services Marketing for Technology Companies Workshop with Tech Guru Jeffrey Tarter – Sign Up Today
This limited-space, must-attend event in Atlanta October 11th, is for technology executives looking to increase revenue from current customers and attract prospects with a fast-growing, high margin services portfolio.

During this Association of Support Professionals (ASP) workshop, Services Marketing for Technology Companies, executives will explore how to:

• Develop a compelling value message for services
• Communicate this value message with “the four critical elements”
• Move service offerings from one-shot sales to repeatable transactions
• Transform customers from skeptical prospects to clients who treat you like an indispensable “trusted advisor”

Tech Guru Leads the Workshop
Sponsored by Arketi Group, the seminar, led by Jeffrey Tarter, ASP’s founder, executive director and software industry thought leader, is designed to help technology make the transition from product-centric marketing to marketing a services portfolio.

Tarter, the founding editor and publisher of Softletter, a widely-respected software industry newsletter created in 1983, is also a well-known, award winning industry analyst and commentator. Described as “quietly powerful” by Marketing Computers and twice named "Best Industry Analyst" by the Software Publishers Association. When Tarter speaks, people listen.

To learn more about the seminar, read Arketi’s news release at www.arketi.com/newsXYZ. To register, please visit www.asp-secure.com/workshop.html.