survey

2011 Arketi Web Watch Media Survey

Almost half of all journalists surveyed say they blog or read blogs regularly
Business-to-business media continue to have a healthy appetite for social media tools. This year’s survey found that 92 percent of journalists have a LinkedIn account, an increase from 85 percent in 2009. In addition to LinkedIn, 85 percent of journalists are on Facebook (up from 55 percent in 2009) and 84 percent use Twitter (24 percent in 2009).

It comes as no surprise that more BtoB journalists are participating in social media sites, especially LinkedIn. Journalists are constantly seeking industry sources for story ideas and LinkedIn provides an online outlet for them to research and connect with potential sources…

... All this and more in the 2011 Arketi Web Watch Media Survey, which can be downloaded below..

2009 Arketi Web Watch Media Survey

68 Percent of journalists say social media is a plus for business-to-business reporting
Following the success of our 2007 survey, Arketi Group in 2009 again asked business-to-business journalists how they make use of Web 2.0 technology.

The results show 88 percent of journalists say they spend 20 or more hours a week on the Internet – up from 60 percent in 2007. Nearly all (85 percent) say they have a LinkedIn account, 55 percent are on Facebook and 24 percent tweet on Twitter…

…All this and more in the 2009 Arketi Web Watch Media Survey, which can be downloaded below.

2007 Arketi Web Watch Media Survey

84 Percent of journalists okay blogs as a source for news articles
The 2007 Arketi Web Watch Media Survey seeks to understand the opinions of business-to-business journalists and their use of Web 2.0 technology.

The survey reveals that when it comes to using blogs as primary or secondary sources for articles, 84 percent of journalists say they would or already have. Among the study’s other findings: journalists believe monitoring of employee blogging is ethical, and despite what you have heard, news releases are not dead…